We’ve just completed a direct mail campaign for Baker Goodchild. It’s our first project for one of the UK’s leading mailing houses and direct mail specialists.
A new customer for AJA Design, we were commissioned to design a creative direct mail campaign that will ‘demand to be read’ by its database of customers. A successful direct mail campaign requires not only a creative concept that ‘talks’ to the right audience, but well considered copy to initiate a positive response.
Top 5 considerations when planning a direct mail campaign:
Consider your objectives
Define your target market
Define your target message
Consider how audiences will respond
Evaluate the response to your direct mailing
Our concept played on the fact that Baker Goodchild is a ‘heavyweight’ within its industry. The images below present the first printed piece of a series of campaigns. It is too early to gauge the response to the initial mailshot, we will keep you updated! As the campaign pieces are created we will share these with you via our website.
If you’re still looking for inspiration, we recently created a suite of posters for the staff of Paragon Skills, a UK wide training provider for apprentices. We were trying to get them all to ‘buy into’ the social media platforms that were up and running. Please take a look, tell us what you think!