One of the UK’s premier financial services businesses, remaining in private ownership, Morgans offer a range of financial advice and planning services. They approached AJA Design to refresh their website design and develop a new microsite.
The brief included restructuring the entire site content and ensuring that both businesses and individuals enjoyed a straightforward user experience and were able to quickly access content.
The logo was subtly adjusted to bring it up-to-date and a fresh new colour palette was introduced along with aspirational imagery. A real emphasis was placed on making the content easy to digest and not overly technical.
Alongside the main design, a microsite was created for the specific purpose of advertising the new ‘auto enrolment’ legislation.