One of the UK’s premier financial services businesses, remaining in private ownership, Morgans offer a range of financial advice and planning services. They approached AJA Design to refresh their website design and develop a new microsite.
The brief included restructuring the entire site content and ensuring that both businesses and individuals enjoyed a straightforward user experience and were able to quickly access content.
The logo was subtly adjusted to bring it up-to-date and a fresh new colour palette was introduced along with aspirational imagery. A real emphasis was placed on making the content easy to digest and not overly technical.
Alongside the main design, a microsite was created for the specific purpose of advertising the new ‘auto enrolment’ legislation.
Morgan Financial Group Limited is now recognised as one of the UK's premier financial services businesses, remaining in private ownership.
