A good Advert should make you think, laugh, talk about it, or at least make you look twice.
It is often tempting to fill your Advert to the brim with as much information as possible. However, this just creates clutter and confusion, with no clear message hierarchy. It is far more effective to develop a concise, coherent Advert that resonates with your target audience, doesn’t appear cramped and doesn’t risk undermining your brand.
The Rotork Advert aims to tick a lot of these boxes, with a series of ‘look twice’ images and straplines. They have already made an impact, especially when appearing in potentially dry publications.