A single idea

What’s in a name?

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Having been asked recently to help with the naming of a new ‘arm’ of one of our longstanding customers, we were asking ourselves, “what things do I need to consider”? and “how important is a well considered company name, really”? Remember, it’s one of the first impressions of a brand that impacts your customers, whether it is written or spoken.

The second question is, I believe, the easiest to answer, once I began to think about the question I realised just how important a good company name is. A name is one of the first impressions of a brand that impacts your customers, whether it is written or spoken.

Great company names tend to be unique, memorable and thought provoking. They stand out from competitors and  reflect the properties of your brand, giving your customers the first impression of the kind of service they might expect when they work with you.

So, if you are naming a new venture or have changed the direction or focus of an existing business, look for a name that will stimulate thought and discussion rather than sticking to safer options. Remember, before you spend money on designing new stationery et al, do check that your chosen name is available!

We would be delighted to help you choose a name for your business, or indeed, help with any brand development projects. To view the quality of our work please take a moment to look around our website.

To arrange an appointment please call +44 (0) 1305 260606 or email us at: [email protected] and we’ll get straight back to you.