Having a strategy is critical to exhibiting successfully at a trade show. AJA Design assist with establishing measurable and realistic objectives before each show.
Pre-show is where 90% of the show planning is done. The job of informing customers, potential customers and the relevant press that you are attending an exhibition is often forgotten about or ignored.
Take a look below at the 12 ways in which AJA Design can help you reach the widest possible audience.
AJA Design will discuss a range of design options for your stand whether custom designed, modular or portable.
Modular systems give the greatest flexibility for fitting many different sizes, shapes of space and stand layouts. Custom build stands however, provide an almost limitless opportunity for individuality, so there is more scope for creativity to impress, ‘catch the eye’ of the visitor, and make more of a statement.
Whichever solution is right for you, AJA Design have a team of creative designers ready to inject some personality and vigor into your brand.
AJA Design use the very latest 3D visualisation and CAD software to create concepts through to final designs with finished artwork applied.
3D exhibition design renders enable the customer to fully appreciate the stand design and space, ensuring that the project runs smoothly and without hitch. Unlike traditional 3d exhibition stand models animations can be changed quickly to show light effects and furniture.
Lisa Rossiter is the lead project manager, liaising with the client, designer, stand builders, venue and on-site services. This stress-free convenience means that all you have to do is show up and enjoy a successful show.
During the show it is important to establish your lead capture process, such as scanning business cards or badges and to plan a strategy for the contact you connect with.
AJA Design can help with planning drinks and reception social events or possibly even a competition to generate interest and secure potential customer details.
AJA Design take care of all the logistics surrounding the dismantling and storage of the exhibition stand once the show has finished.
It is good practice to gather all prospect e-mail addresses and those of your customers that attended the show, and send a ‘thank you’ e-shot. This could incorporate a range of FAQs.
The more you do to integrate all of your marketing activities – the more visibility you will have. And the more success you will have with your events.