How frustrating is it to find a pair of jeans that actually fits?!
We’ve been developing a new e-commerce website for a jean company from Chicago called Red Malt They take your measurements and make you a pair of custom-fit jeans! The concept for Red Malt began in 2011. The vision was to create quality custom-fit jeans. Our job at AJA Design was to begin developing a brand that would embody American manufacturing at its very best.
Instead of mass-producing generic jean patterns, Red Malt incorporates each customer’s measurements prior to manufacturing. This ensures that every pair of jeans produced at its factory is unique and made-to-order.
The e-commerce website is due to go live any day now, so we thought it was time to share with you the project. It was a hell of a challenge! Getting the right mix of creativity to represent and progress the brand, and practical functionality to ensure a positive visitor experience. We were particularly interested in evoking the right response from web visitors through well-considered copy. And combining this with graphics, typography and a suite of colours to represent ‘everything that is Red Malt’.
Our Top 5 considerations when we creating an e-commerce website:
Easily understood navigation
Compatibility with all devices and screen sizes
Quick loading times
Clear, beautiful images
A branding and industry match
We hope we have answered all of these considerations! Always looking for feedback, what do you all think? If you’re thinking about developing an e-commerce website, give us a call. Ask to speak to Tom or Lisa.
We’ve just launched another e-commerce website for the International Space Centre for Aerospace (ICAT). Please click here to take a look. Alternatively, stay on our website and learn more about the ICAT project.
Chicago based Red Malt is a custom, made to order jeans company. Every pair of jeans produced at its factory in the United States is unique and made-to-order. Their expertise is being involved in the design and creation process—from start to finish.
