bakergoodchild has been on a roll in recent years, transforming the direct mail industry into a modern, forward-thinking support service. We were commissioned to review the brand and offer visual recommendations with the aim of repositioning it as a sector leader.
We put together a brand ‘toolkit’ of devices, graphics, a suite of colour swatches and complementary fonts. We are now in the process of rolling out the new identity across all collateral. A new video company presentation is being worked at the moment, and we’eve employed the use of a drone to add a more dynamic perspective.