Barclays Stockbrokers approached AJA Design to redesign the bi-monthly ‘Smart Investor’ publication distributed in branch and via post to customers.
The chosen design maintained a corporate look and feel, whilst utilising intriguing imagery and bespoke typography to bring each article to life. Special thought was given to the cover masthead design which featured a ‘dotted eye’ and ‘crossed t’ as a subtle reference to the fastidious nature of the business.
Website
http://www.barclays.co.uk