We are a multi-disipline agency that thrives on creative, yet practical and 'fit for purpose' challenges. For these reasons we are proving to be a success for our customers when it comes to devising traditional and online PR strategies through our newly devised digital service.
Good PR is telling you what you need to hear instead of what you want to hear. We will help you build and sustain your brand with a steady stream of relevant and candid communication to both media and customers. This honest, well considered approach ensures it “gets ink” because the story has been well told to the right people.
AJA Design quickly got to grips with our marketing strategy, requirements and objectives in order to produce value added and cost effective market and brand solutions.
JOE ASHTON, AMSAFE BRIDPORT
Eighty percent of business decision-makers prefer to get company information in a series of articles versus an advertisement.
PR has the power to reach millions of people and is often more cost-effective than other means of traditional advertising.
Stimulate awareness and demand for your company’s products or services and get your name out there.
One of our most pro-active and challenging accounts is Premier Group. They specialise in bespoke manufacturing of low series production panels, assemblies and prototypes in automotive, aeronautical, rail and defence industries. In celebration of its 1000th Morgan 101 leaving their Walsgrave facility, we were commissioned to advise, plan and manage a ‘celebration’ to promote the success of the collaboration between Premier Group and Morgan Motor Car Company.
The celebration centered around an open day of the various Premier Group facilities, with guided tours conducted by staff members. Invites were sent out, both printed and via e-mail. Along with some distinguished guests, including the Lord Mayor of Coventry, locally elected MPs and members of the Morgan Motor Car Company and Jaguar Land Rover, we were able to secure a number of editors and journalists from local publications as well as key national publications.
The Cargo Product Division of AmSafe Bridport required a hard-hitting business and trade campaign to raise visibility, generate ongoing contacts and re-position the firm in journalist’s minds as the global leader in cargo restraint solutions. We concentrated our efforts on one product line that required specific and immediate press coverage, the air cargo thermal cover range.
We front-loaded the campaign, championing AmSafe Bridprt’s research and design, build quality and overall reliability. We drew on our private media database, submitting press releases and feature suggestions to the world’s leading aviation and air cargo titles, UK and European business media and south west newsrooms.
Identify and develop the best news opportunities for ongoing releases.
Monitor the media, seizing frequent opportunities for timely and topical news angles.
To be a continual point of contact for press enquiries.
To provide press releases and event support material.
The campaign culminated in the Cool Chain Logistics Event, during which we had pre-arranged interviews between journalists and key AmSafe Bridport staff.