Many industries, especially those within the defence, aerospace and advanced engineering sectors use exhibitions as one of their major lead and business generation tools. With costs rising steadily it is crucial to make sure that your exhibition planning, as well as your stand design, gets maximum exposure – ensuring a real R.O.I. So, how to shine at exhibitions!
The first thing that you must do, is understand what you wish to achieve by exhibiting. Exhibitions are generally all about networking, making your brand more familiar and recognisable to potential customers and gaining hot new leads and sales. And o it is vital that you shine at exhibitions, especially considering that your competitors will be vying for the attention of the same visitors.
Once you have decided on your objectives you need to make sure that your exhibition looks and feels right, as a shop window to your business the stand should act as an invitation to prospective customers and partners to come in and talk with you. With this in mind it is imperative that you consider how the stand appears to those viewing from the outside, will it engage with attendees and make passers by want to enter?
Your exhibition stand should be creative, making good use of lighting and where appropriate technology such as video screens, sound systems and electronic presentations. That is not to say that your design needs to be the biggest or most expensive but that the design and build should be well considered and fit for purpose.
AJA Design was commissioned by ATLAS ELEKTRONIK for the exhibition stand design and build for DSEi 2015. We knew the stand was going to be busy, with many delegates and staff, and meeting schedules that would fill the meeting room on a daily basis. There were social events planned too, so a less formal bar area was required.
Two things worthy of note
We integrated a video wall to one aspect of the stand, that was made up of 9 flat screens. This certainly caught the attention of passers-by!
To truly complement the design, we printed onto 4 metre high stretched canvas that was then fixed into a metal framework. The result is a seamless back-drop of images.
To find out more about the ATLAS ELEKTRONIK project at DSEi, please click here.
There are also a few more examples of the exhibition stands, of all sizes, that we have recently completed – please visit our Exhibition Page.
For more information please contact us on +44 (0) 1305 260606 or email: [email protected]